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The Pope’s Effect On Advertising

I subscribe to a blog on advertising called Adjab. It’s all about new advertising that they find interesting. A recent post was titled, “The Pope as ad man.” Chris, the writer, has an interesting take on how important it is to companies to have the Pope wear, use or exhibit their product. It’s called product placement in the advertising world.

The post includes a link to a Wall Street Journal article on the subject. Chris also points to a story about Polish television banning erotic and violent advertising when he visits. Too bad the Pope can’t be everywhere at once, eh?

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